Tourism & Hospitality of Pakistan

 

Tourism & Hospitality in Pakistan

Introduction

The tourism & hospitality industry holds quite an important position in Pakistan that hosts the visitors and tourists from all over the world. The travel industry of Pakistan is frequently on the rise especially when it comes to the number of tourists. The major reason for this is the increasing demand in the past decade or so of tourists for all kinds of tourism around the world and in particular Pakistan (Salim & Shah, 2016, p.40). According to Mehrab, the hospitality industry of Pakistan has been performing well and attracting both local and international tourists for many years; however, the industry lacks a well-organised strategy that could help improve and maintain its relationship with tourists (2009, p.51).

Lack of a properly organized tourism & hospitality industry

The management of the tourism and hospitality industry is not able to have a plan that would not only attract more tourists but also motivate the employees to work efficiently and effectively (Mehrab, 2009, p.52). Therefore, there is a major need to enhance the current strategies that have been implemented in the tourism industry, streamline them and create new ones. The change can come from the major sectors of the industry such as the flights, hotels, food etc. From this perspective, the management can complete their job by carrying out a careful and coordinated planning that would be good for the future and solve the existing concerns, problems and issues that might occur in the future.

Efficient and Technological Marketing

Moreover, the tourism and hospitality industry needs to improve marketing and strategic planning in terms of setting priorities for marketing. Without a proper plan, the marketing techniques can be found ineffective and can serve no purpose. If a proper and up-to-date marketing plan is made then the tourists and all the stakeholders will be well informed about the activities and marketing trends within the industry (Mehrab, 2009, p.62). The marketing plan also needs to be in tandem with the organization’s functionalities, such as the marketing objectives and the market share’s achievement (Muiz, 2009, p.55).

Conclusion

All the listed solutions mentioned above that are discussed so far are crucial to the growth of the tourism and hospitality industry in Pakistan, as they help ensure the high success of the tourism and hospitality companies by making them introduce new means of marketing their services and products. For example, introducing more technological marketing can be a reliable way of acquiring new tourists and providing the necessary services to ensure the growth of the industry.

References

Muiz, F. (2009). Human Resource Management in the Private Sector. Lahore: South Western Cengage Learning.

Salim, A., & Shah, A. (2016). With the Covid-19 pandemic, the hospitality industry is facing new challenges. The GCC Journal of Hospitality, Tourism & Restaurant Management, 65(4), 407-403.

Mehrab, M. (2009). National touristic development in Pakistan: The first step towards Vision 2021. The Middle East Economic Review, 80(3), 51-56.